RealGoodWords

How we line up with Google’s playbook for reviews

Every product decision at RealGoodWords traces to a line in Google’s published guidance for getting and replying to reviews. The matrix below shows the six highest-leverage principles. A longer version covering every Google policy line is in production and will replace this stub.

Built on Google’s playbook

Optimised for results

Google publishes the rules that decide who ranks. Under the hood we tune the Ai to satisfy every one of them, automatically, so you never have to think about it.

Google policyRGW Ai rule
  1. Google policy

    Reviews must reflect a real, first-hand customer experience.

    RGW Ai·Auto-tuned

    Asks open, unscripted questions. Never tells the customer what to write.

  2. Google policy

    Share your review link or QR code directly with customers.

    RGW Ai·Auto-tuned

    Every SMS, email and QR code routes to your own Google review link.

  3. Google policy

    Ask for reviews at a natural, well-timed moment.

    RGW Ai·Auto-tuned

    Sent a day or two after the visit, paced so it never reads as spam.

  4. Google policy

    Respond to every review you receive.

    RGW Ai·Auto-tuned

    Replies to every review automatically. 1 to 3 star reviews are held for your approval.Autopilot

  5. Google policy

    Never use review replies to advertise or promote.

    RGW Ai·Auto-tuned

    Blocked from offers, discounts and promotional language at the model level.

Sources